vrijdag 11 februari 2011

An update of Mary Meeker's mobile trend slides (feb 2011)

Mary Meeker - now working for Kleiner Perkins Caufield & Byers - presented yesterday (feb,10,2011) an update of her mobile trend slides at Google’s thinkmobile conference.

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What is going to increase:
1. Ubiquitous cloud computing: Real-time connectivity / 24/7 / in palm of hand
2. Affordable: Device & databundle pricing falling
3. Speed: Faster networks and devices (Moore's Law)
4. NFC: Near field communication for payment / offfers / loyalty

5. Real-time personal relevance: Converging local & social / preferences / rewarding behavior
6. Gamification: Social / reward-driven

7. mCommerce: Measurable activation, driving traffic to (physical) stores real-time
8. Apps (vs. HTML5) and monetization: More apps, making more money per app
9. Empowerment: impact of empowering billions of people with real-time connected devices has just begun...

Another interesting presentation give at Google’s thinkmobile conference.

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About the author

Manager Marketing Intelligence Sales, Sanoma Media Netherlands david.deboer@sanomamedia.nl www.twitter.com/daviddeboer