zondag 27 februari 2011
Getting >>gamification<< right
More:
* http://en.wikipedia.org/wiki/Gamification
* http://en.wikipedia.org/wiki/Game_mechanics
* http://gamification.org/wiki/Game_Mechanics
* http://lithosphere.lithium.com/t5/Building-Community-the-Platform/Gamification-from-a-Company-of-Pro-Gamers/ba-p/19258
* http://lithosphere.lithium.com/t5/Building-Community-the-Platform/The-Magic-Potion-of-Game-Dynamics/ba-p/19260* http://gsummit.com/
* http://captology.stanford.edu/
donderdag 17 februari 2011
How to manage brand conversations? Gatorade's 'brand stewardship' center
Brand Management (control, scripted dialogue, periodic feedback) transforms into Brand Stewardship (open, 'branded content' conversations, 24/7 feedback).
The beverage brand has made significant investments in brand stewardship tools. Gatorade maintains a 'brand stewardship' center in its Chicago headquarters, featuring a panel of screens. Gatorade tracks a wide variety of conversations through blogs and Twitter conversations, online media performance, sport trends, and social media performance.
The 'brand stewardship' center allows Gatorade to identify conversations in progress and proactively engage in dialogue with consumers.
The beverage brand has made significant investments in brand stewardship tools. Gatorade maintains a 'brand stewardship' center in its Chicago headquarters, featuring a panel of screens. Gatorade tracks a wide variety of conversations through blogs and Twitter conversations, online media performance, sport trends, and social media performance.
The 'brand stewardship' center allows Gatorade to identify conversations in progress and proactively engage in dialogue with consumers.
Learn from Twitter how to be relevant in the real-time era
Figuring out the most optimal real-time relevance algorythm is becoming the main focus of winning media companies. How to give people, real-time, the most valuable information for them, wherever they are? How to optimize for Return on Attention? How to help people pay only attention to stuff that really matters to them, without generating a feeling of missing some important stuff.
There is a lot of iteration around the 'relevance algorythm' by Twitter's scientists and math people, who are figuring out relevance in real-time. The team of Twitter has made impressive progress in figuring out, which of the 100 million tweets per day matter the most for each specific individual.
Twitter aims to generate $100 million from advertising in 2011. Watch this confidential video to learn how Twitter currently is trying to do that; a webinar which walks through everything from pricing to dealing with angry users.
(Source: All Things Digital)
There is a lot of iteration around the 'relevance algorythm' by Twitter's scientists and math people, who are figuring out relevance in real-time. The team of Twitter has made impressive progress in figuring out, which of the 100 million tweets per day matter the most for each specific individual.
Twitter aims to generate $100 million from advertising in 2011. Watch this confidential video to learn how Twitter currently is trying to do that; a webinar which walks through everything from pricing to dealing with angry users.
(Source: All Things Digital)
vrijdag 11 februari 2011
An update of Mary Meeker's mobile trend slides (feb 2011)
Mary Meeker - now working for Kleiner Perkins Caufield & Byers - presented yesterday (feb,10,2011) an update of her mobile trend slides at Google’s thinkmobile conference.
What is going to increase:
1. Ubiquitous cloud computing: Real-time connectivity / 24/7 / in palm of hand
2. Affordable: Device & databundle pricing falling
3. Speed: Faster networks and devices (Moore's Law)
4. NFC: Near field communication for payment / offfers / loyalty
5. Real-time personal relevance: Converging local & social / preferences / rewarding behavior
6. Gamification: Social / reward-driven
7. mCommerce: Measurable activation, driving traffic to (physical) stores real-time
8. Apps (vs. HTML5) and monetization: More apps, making more money per app
9. Empowerment: impact of empowering billions of people with real-time connected devices has just begun...
Another interesting presentation give at Google’s thinkmobile conference.
What is going to increase:
1. Ubiquitous cloud computing: Real-time connectivity / 24/7 / in palm of hand
2. Affordable: Device & databundle pricing falling
3. Speed: Faster networks and devices (Moore's Law)
4. NFC: Near field communication for payment / offfers / loyalty
5. Real-time personal relevance: Converging local & social / preferences / rewarding behavior
6. Gamification: Social / reward-driven
7. mCommerce: Measurable activation, driving traffic to (physical) stores real-time
8. Apps (vs. HTML5) and monetization: More apps, making more money per app
9. Empowerment: impact of empowering billions of people with real-time connected devices has just begun...
Another interesting presentation give at Google’s thinkmobile conference.
donderdag 10 februari 2011
zondag 6 februari 2011
Opportunities through increased volume of 'good enough' data and realtime analysis
Mobile populations are increasingly acting as human sensor networks, passively sharing location-related data.
The winning companies of tomorrow transform these data into relevant products/services and connect the 5 webs (social, realtime, programmable, psychic, semantic).
The winning companies of tomorrow transform these data into relevant products/services and connect the 5 webs (social, realtime, programmable, psychic, semantic).
zaterdag 5 februari 2011
How to emerge to a sustainable and durable Marketing Eco System? What matters?
In our current Marketing Eco System product sustainability is inverse to economic growth, due to the 'instrinsic obsolescence rule': Nothing produced can be allowed to maintain a lifespan longer than what can be endured in order to continue cyclical consumption.
This rule causes mindless consumption and 'planned obsolescence'; the underlying backbone of most marketing strategies. But isn't the meaning of efficiency "absence of waste"?
“This idea called debt, doesn’t exist in the physical reality. Its only part of a game we have invented.”
Key message of this documentary: A transition is needed from our current 'socioeconomic monetary' paradigm, into a new - sustainable - paradigm called a 'Resource-Based-Economy'.
The docu transcends issues of cultural relativism and traditional ideology and moves to relate the core, empirical “life ground” attributes of human and social survival.
John Lock and Adam Smith caused a system disorder: confusing Money sequences of value and Life sequences of value.
Life sequences of value -> Measures which have to do with the progress of people's life-quality: Fysical well being, trust, state of happyness, or social stability.
Money sequences of value -> Measures which have to do with the money sequence: GDP, Consumer price index, Value of the stock market, rates of inflation.
* and check this
This rule causes mindless consumption and 'planned obsolescence'; the underlying backbone of most marketing strategies. But isn't the meaning of efficiency "absence of waste"?
“This idea called debt, doesn’t exist in the physical reality. Its only part of a game we have invented.”
Key message of this documentary: A transition is needed from our current 'socioeconomic monetary' paradigm, into a new - sustainable - paradigm called a 'Resource-Based-Economy'.
The docu transcends issues of cultural relativism and traditional ideology and moves to relate the core, empirical “life ground” attributes of human and social survival.
John Lock and Adam Smith caused a system disorder: confusing Money sequences of value and Life sequences of value.
Life sequences of value -> Measures which have to do with the progress of people's life-quality: Fysical well being, trust, state of happyness, or social stability.
Money sequences of value -> Measures which have to do with the money sequence: GDP, Consumer price index, Value of the stock market, rates of inflation.
* and check this
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