Learn from Twitter how to be relevant in the real-time era

Figuring out the most optimal real-time relevance algorythm is becoming the main focus of winning media companies. How to give people, real-time, the most valuable information for them, wherever they are? How to optimize for Return on Attention? How to help people pay only attention to stuff that really matters to them, without generating a feeling of missing some important stuff.

There is a lot of iteration around the 'relevance algorythm' by Twitter's scientists and math people, who are figuring out relevance in real-time. The team of Twitter has made impressive progress in figuring out, which of the 100 million tweets per day matter the most for each specific individual.

Twitter aims to generate $100 million from advertising in 2011. Watch this confidential video to learn how Twitter currently is trying to do that; a webinar which walks through everything from pricing to dealing with angry users.



(Source: All Things Digital)