Getting >>gamification<< right

More:
* http://en.wikipedia.org/wiki/Gamification
* http://en.wikipedia.org/wiki/Game_mechanics
* http://gamification.org/wiki/Game_Mechanics
* http://lithosphere.lithium.com/t5/Building-Community-the-Platform/Gamification-from-a-Company-of-Pro-Gamers/ba-p/19258
* http://lithosphere.lithium.com/t5/Building-Community-the-Platform/The-Magic-Potion-of-Game-Dynamics/ba-p/19260* http://gsummit.com/
* http://captology.stanford.edu/