New rules of marketing

Last 2 months:

• Have you answered to a direct mail advertisement: 3%

• Have you gone to mainstream media to orientate for a buy: 22%

• Have you gone to yellow pages to orientate for a buy: 2%

• Have you gone to Google/search engine for a buy: 100%

• Have you tapped your peer-to-peer-network for a buy: 80%

We are all into getting attention. Ways to get attention. You can:

• Buy attention (advertising)

• Beg for attention

• Earn attention

Privacy is less important for many, more important for some

David Meerman Scott keynote at BMA 2009 national conference from David Meerman Scott on Vimeo.

Clay Shirky with fresh perspectives on media eco system: culture of participation

Watch Clay Shirky's keynote video from #OpenHackNYC

Fresh perspectives on culture of participation versus management of media organizations; professional hubs used to make professional publishing decisions.

Real change in Media Eco System: low cost of publication fosters intrinsic motivation, lowers barriers to act, without the need of making professional publishing decisions.