donderdag 24 november 2011

Why do we have brains?

Why do we and other animals have brains? Why we evolved one? Not to think, feel or to perceive the world or to think, but to control movement. We have a brain for one reason: to produce adaptable and complex movements. Sensory, memory and cognitive processes are all important, but they're only important to either drive or suppress future movements. Movement - contractions of muscles - is the only way you have of affecting the world around you. So think about communication – speech, gestures, writing, sign language – they're all mediated through contractions of your muscles. There can be no evolutionary advantage to laying down memories of childhoodor perceiving the color of a rose if it doesn't affect the way you're going to move later in life. Now for those who don't believe this argument, we have trees and grass on our planet without the brain, but the clinching evidence is this animal here – the humble sea squirt. Rudimentary animal, has a nervous system, swims around in the ocean in its juvenile life. And at some point of its life, it implants on a rock. And the first thing it does in implanting on that rock, which it never leaves, is to digest its own brain and nervous system for food.So once you don't need to move, you don't need the luxury of that brain. And this animal is often taken as an analogy to what happens at universities when professors get tenure, but that's a different subject. So I am a movement chauvinist. I believe movement is the most important function of the brain – don't let anyone tell you that it's not true. Now if movement is so important, how well are we doing understanding how the brain controls movement? And the answer is we're doing extremely poorly; it's a very hard problem. But we can look at how well we're doing by thinking about how well we're doing building machines which can do what humans can do. Think about the game of chess. How well are we doing determining what piece to move where? If you pit Gary Kasparov here against IBM's Deep Blue, well the answer is IBM's Deep Blue will occasionally win. And I think if IBM's Deep Blue played anyone in this room, it would win every time. That problem is solved. What about the problem of picking up a chess piece, dexterously manipulating it and putting it back down on the board? If you put a five year-old child's dexterity against the best robots of today, the answer is simple: the child wins easily. There's no competition at all. Now why is that top problem so easy and the bottom problem so hard? One reason is a very smart five year-old could tell you the algorithm for that top problem – look at all possible moves to the end of the game and choose the one that makes you win. So it's a very simple algorithm. Now of course there are other moves, but with vast computers we approximate and come close to the optimal solution. When it comes to being dexterous, it's not even clear what the algorithm is you have to solve to be dexterous. And we'll see you have to both perceive and act on the world,which has a lot of problems. But let me show you cutting-edge robotics. Now a lot of robotics is very impressive, but manipulation robotics is really just in the dark ages. So this is the end of a Ph.D. Project from one of the best robotics institutes. And the student has trained this robot to pour this water into a glass. It's a hard problem because the water sloshes about, but it can do it. But it doesn't do it with anything like the agility of a human. Now if you want this robot to do a different task, that's another three-year Ph.D. Program. There is no generalization at all from one task to another in robotics. Now we can compare this to cutting-edge human performance. So in my group, what we try to do is reverse engineer how humans control movement. And it sounds like an easy problem. You send a command down, it causes muscles to contract.Your arm or body moves and you get sensory feedback from vision, from skin, from muscles and so on The trouble is these signals are not the beautiful signals you want them to be. So one thing that makes controlling movement difficult is, for example, sensory feedback is extremely noisy. Now by noise, I do not mean sound. We use it in the engineering and neuroscience sense meaning a random noise corrupting a signal. So the old days before digital radio when you were tuning in your radio and you heard "crrcckkk" on the station you wanted to hear, that was the noise. But more generally, this noise is something that corrupts the signal. So for example, if you put your hand under a tableand try to localize it with your other hand, you can be off by several centimeters due to the noise in sensory feedback. Similarly, when you put motor output on movement output, it's extremely noisy. Forget about trying to hit the bull's eye in darts, just aim for the same spot over and over again. You have a huge spread due to movement variability. And more than that, the outside world, or task, is both ambiguous and variable. The teapot could be full, it could be empty. It changes over time. So we work in a whole sensory movement task soup of noise. Now this noise is so great that society places a huge premium on those of us who can reduce the consequences of noise. So if you're lucky enough to be able to knock a small white ball into a hole several hundred yards away using a long metal stick, our society will be willing to reward you with hundreds of millions of dollars. Now what I want to convince you of is the brain also goes through a lot of effort to reduce the negative consequences of this sort of noise and variability. And to do that, I'm going to tell you about a framework which is very popular in statistics and machine learning of the last 50 years called Bayesian decision theory. And it's more recently a unifying way to think about how the brain deals with uncertainty. And the fundamental idea is you want to make inferences and then take actions. So let's think about the inference. You want to generate beliefs about the world. So what are beliefs? Beliefs could be: where are my arms in space? Am I looking at a cat or a fox? But we're going to represent beliefs with probabilities. So we're going to represent a belief with a number between zero and one – zero meaning I don't believe it at all, one means I'm absolutely certain.And numbers in between give you the gray levels of uncertainty. And the key idea to Bayesian inference is you have two sources of information from which to make your inference. You have data, and data in neuroscience is sensory input. So I have sensory input, which I can take in to make beliefs. But there's another source of information, and that's effectively prior knowledge. You accumulate knowledge throughout your life in memories. And the point about Bayesian decision theory is it gives you the mathematics of the optimal way to combine your prior knowledge with your sensory evidence to generate new beliefs. And I've put the formula up there. I'm not going to explain what that formula is, but it's very beautiful. And it has real beauty and real explanatory power. And what it really says, and what you want to estimate, is the probability of different beliefs given your sensory input. So let me give you an intuitive example. Imagine you're learning to play tennis and you want to decide where the ball is going to bounce as it comes over the net towards you.There are two sources of information Bayes' rule tells you. There's sensory evidence – you can use visual information auditory information, and that might tell you to allow that red spot. But you know that your senses are not perfect, and therefore there's some variability of where it's going to landshown by that cloud of red, representing numbers between 0.5 and maybe 0.1. That information is available in the current shot, but there's another source of information not available on the current shot, but only available by repeated experience in the game of tennis, and that's that the ball doesn't bounce with equal probability over the court during the match. If you're playing against a very good opponent, they may distribute it in that green area, which is the prior distribution, making it hard for you to return. Now both these sources of information carry important information. And what Bayes' rule says is that I should multiply the numbers on the red by the numbers on the greento get the numbers of the yellow, which have the ellipses, and that's my belief. So it's the optimal way of combining information. Now I wouldn't tell you all this if it wasn't that a few years ago, we showed this is exactly what people do when they learn new movement skills. And what it means is we really are Bayesian inference machines. As we go around, we learn about statistics of the world and lay that down, but we also learn about how noisy our own sensory apparatus is, and then combine those in a real Bayesian way. Now a key part to the Bayesian is this part of the formula. And what this part really says is I have to predict the probability of different sensory feedbacks given my beliefs. So that really means I have to make predictions of the future. And I want to convince you the brain does make predictions of the sensory feedback it's going to get. And moreover, it profoundly changes your perceptionsby what you do. And to do that, I'll tell you about how the brain deals with sensory input. So you send a command out, you get sensory feedback back, and that transformation is governed by the physics of your body and your sensory apparatus. But you can imagine looking inside the brain. And here's inside the brain. You might have a little predictor, a neural simulator, of the physics of your body and your senses. So as you send a movement command down, you tap a copy of that off and run it into your neural simulator to anticipate the sensory consequences of your actions. So as I shake this ketchup bottle, I get some true sensory feedback as the function of time in the bottom row.And if I've got a good predictor, it predicts the same thing. Well why would I bother doing that? I'm going to get the same feedback anyway. Well there's good reasons. Imagine, as I shake the ketchup bottle,someone very kindly comes up to me and taps it on the back for me. Now I get an extra source of sensory information due to that external act. So I get two sources. I get you tapping on it, and I get me shaking it, but from my senses' point of view, that is combined together into one source of information. Now there's good reason to believe that you would want to be able to distinguish external events from internal events. Because external events are actually much more behaviorally relevant than feeling everything that's going on inside my body.So one way to reconstruct that is to compare the prediction – which is only based on your movement commands – with the reality. Any discrepancy should hopefully be external. So as I go around the world, I'm making predictions of what I should get, subtracting them off. Everything left over is external to me. What evidence is there for this? Well there's one very clear example where a sensation generated by myself feels very different then if generated by another person. And so we decided the most obvious place to start was with tickling. It's been known for a long time, you can't tickle yourself as well as other people can. But it hasn't really been shown, it's because you have a neural simulator,simulating your own body and subtracting off that sense. So we can bring the experiments of the 21st century by applying robotic technologies to this problem. And in effect, what we have is some sort of stick in one hand attached to a robot, and they're going to move that back and forward. And then we're going to track that with a computer and use it to control another robot, which is going to tickle their palm with another stick. And then we're going to ask them to rate a bunch of thingsincluding ticklishness. I'll show you just one part of our study. And here I've taken away the robots, but basically people move with their right arm sinusoidally back and forward. And we replay that to the other hand with a time delay. Either no time delay, in which case light would just tickle your palm, or with a time delay of two-tenths of three-tenths of a second. So the important point here is the right hand always does the same things -- sinusoidal movement. The left hand always is the same and puts sinusoidal tickle. All we're playing with is a tempo causality.And as we go from naught to 0.1 second, it becomes more ticklish. As you go from 0.1 to 0.2, it becomes more ticklish at the end. And by 0.2 of a second, it's equivalently ticklish to the robot that just tickled you without you doing anything. So whatever is responsible for this cancellation is extremely tightly coupled with tempo causality. And based on this illustration, we really convinced ourselves in the field that the brain's making precise predictions and subtracting them off from the sensations. Now I have to admit, these are the worst studies my lab has ever run. Because the tickle sensation on the palm comes and goes, you need large numbers of subjects with these stars making them significant. So we were looking for a much more objective way to assess this phenomena. And in the intervening years I had two daughters. And one thing you notice about children in backseats of cars on long journeys, they get into fights – which started with one of them doing something to the other, the other retaliating. It quickly escalates. And children tend to get into fights which escalate in terms of force. Now when I screamed at my children to stop, sometimes they would both say to me the other person hit them harder. Now I happen to know my children don't lie, so I thought, as a neuroscientist, it was important how I could explain how they were telling inconsistent truths. And we hypothesize based on the tickling study that when one child hits another, they generate the movement command. They predict the sensory consequences and subtract it off. So they actually think they've hit the person less hard than they have -- rather like the tickling. Whereas the passive recipient doesn't make the prediction, feels the full blow. So if they retaliate with the same force, the first person will think it's been escalated. So we decided to test this in the lab. We bring in two adults. We tell them they're going to play a game.And so here's player one and player two sitting opposite to each other. And the game is very simple. We started with a motor with a little lever, a little force transfuser. And we use this motor to apply force down to player one's fingers for three seconds and then it stops. And that player's been told, remember the experience of that force and use your other finger to apply the same force down to the other subject's finger through a force transfuser – and they do that. And player two's been told, remember the experience of that force.Use your other hand to apply the force back down.And so they take it in turns to apply the force they've just experienced back and forward. But critically, they're briefed about the rules of the game in separate rooms. So they don't know the rules the other person's playing by. And what we've measured is the force as a function of terms. And if we look at what we start with, a quarter of a Newton there, a number of turns, perfect would be that red line. And what we see in all pairs of subjects is this – a 70 percent escalation in forc on each go So it really suggests, when you're doing this – based on this study and others we've done – that the brain is canceling the sensory consequences and underestimating the force it's producing. So it re-shows the brain makes predictions and fundamentally changes the precepts. So we've made inferences, we've done predictions, now we have to generate actions. And what Bayes' rule says is, given my beliefs, the action should in some sense be optimal. But we've got a problem. Tasks are symbolic -- I want to drink, I want to dance – but the movement system has to contract 600 muscles in a particular sequence. And there's a big gap between the task and the movement system. So it could be bridged in infinitely many different ways. So think about just a point to point movement. I could choose these two paths out of an infinite number of paths. Having chosen a particular path,I can hold my hand on that path as infinitely many different joint configurations. And I can hold my arm in a particular joint configuration either very stiff or very relaxed. So I have a huge amount of choice to make. Now it turns out, we are extremely stereotypical. We all move the same way pretty much. And so it turns out we're so stereotypical, our brains have got dedicated neural circuitry to decode this stereotyping. So if I take some dots and set them in motion with biological motion, your brain's circuitry would understand instantly what's going on. Now this is a bunch of dots moving. You will know what this person is doing, whether happy, sad, old, young -- a huge amount of information. If these dots were cars going on a racing circuit, you would have absolutely no idea what's going on. So why is it that we move the particular ways we do? Well let's think about what really happens. Maybe we don't all quite move the same way. Maybe there's variation in the population. And maybe those who move better than others have got more chance of getting their children into the next generation. So in evolutionary scales, movements get better. And perhaps in life, movements get better through learning. So what is it about a movement which is good or bad? Imagine I want to intercept this ball. Here are two possible paths to that ball. Well if I choose the left-hand path, I can work out the forces required in one of my muscles as a function of time. But there's noise added to this. So what I actually get, based on this lovely, smooth, desired force, is a very noisy version. So if I pick the same command through many times, I will get a different noisy version each time, because noise changes each time. So what I can show you here is how the variability of the movement will evolve if I choose that way. If I choose a different way of moving – on the right for example – then I'll have a different command, different noise, playing through a noisy system, very complicated. All we can be sure of is the variability will be different. If I move in this particular way, I end up with a smaller variability across many movements. So if I have to choose between those two, I would choose the right one because it's less variable. And the fundamental idea is you want to plan your movements so as to minimize the negative consequence of the noise. And one intuition to get is actually the amount of noise or variability I show here gets bigger as the force gets bigger. So you want to avoid big forces as one principle. So we've shown that using this, we can explain a huge amount of data – that exactly people are going about their lives planning movements so as to minimize negative consequences of noise. So I hope I've convinced you the brain is there and evolved to control movement. And it's an intellectual challenge to understand how we do that. But it's also relevant for disease and rehabilitation. There are many diseases which effect movement. And hopefully if we understand how we control movement, we can apply that to robotic technology. And finally, I want to remind you, when you see animals do what look like very simple tasks, the actual complexity of what is going on inside their brain is really quite dramatic.

maandag 14 november 2011

Neuroscience applications for more effective marketing

Because traditional market studies do not guarantee the success of a product, marketers now turn to neurosciences; to more effectively decode the subconscious part of our brain to know our desires better.

Magnetic Resonance Imaging (MRI-scanning) improves the identification of advertisements and products which seduce and displease us. If badly used, some of the neurosciences applications could deal a new blow to personal freedoms. From France to the U.S.A., via Italy and the United Kingdom, this documentary examines this new avatar of consumer society.

woensdag 9 november 2011

Neuroscience: mapping the human connectome

Sebastian Seung is mapping a massively ambitious new model of the brain that focuses on the connections between each neuron. He calls it our "connectome," and it's as individual as our genome; and understanding it could open a new way to understand our brains and our minds.

zondag 6 november 2011

The Price of altruism

Oren Harman reveals the discoveries of George Price - who strove to understand evolution's greatest riddle: altruism.

About the author

Manager Marketing Intelligence Sales, Sanoma Media Netherlands david.deboer@sanomamedia.nl www.twitter.com/daviddeboer