How to emerge to a sustainable and durable Marketing Eco System? What matters?

In our current Marketing Eco System product sustainability is inverse to economic growth, due to the 'instrinsic obsolescence rule': Nothing produced can be allowed to maintain a lifespan longer than what can be endured in order to continue cyclical consumption.

This rule causes mindless consumption and 'planned obsolescence'; the underlying backbone of most marketing strategies. But isn't the meaning of efficiency "absence of waste"?



“This idea called debt, doesn’t exist in the physical reality. Its only part of a game we have invented.”

Key message of this documentary: A transition is needed from our current 'socioeconomic monetary' paradigm, into a new - sustainable - paradigm called a 'Resource-Based-Economy'.

The docu transcends issues of cultural relativism and traditional ideology and moves to relate the core, empirical “life ground” attributes of human and social survival.



John Lock and Adam Smith caused a system disorder: confusing Money sequences of value and Life sequences of value.
Life sequences of value -> Measures which have to do with the progress of people's life-quality: Fysical well being, trust, state of happyness, or social stability.
Money sequences of value -> Measures which have to do with the money sequence: GDP, Consumer price index, Value of the stock market, rates of inflation.

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