View a brain-scan made as part of a 'De Telefoongids & Gouden Gids'-funded program to analyze and gain insights in brand appeal.
The brain-scan was made at the University of Amsterdam in cooperation with Neurensics and Department of Psychology.
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About the author
- David de Boer
- Manager Marketing Intelligence Sales, Sanoma Media Netherlands david.deboer@sanomamedia.nl www.twitter.com/daviddeboer
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