Update of Mary Meekers mobile trend slides (october 2011)

Mary Meeker presented yesterday (october 18, 2011) a fact-based update of her mobile trend slides at Web 2.0 Summit 2011.




The biggest digital trends, according to Mary Meeker:
1. We are living through a once-every-10/20-years technology evolution: the mobile computing cycle
2. Global mobile internet growth 35% Year-on-Year; smartphones surpassed feature phone shipments and mobile usage still has huge upside
3. Digital user interface moving to touch, sound & motion sensing (Siri, Kinect)
4. Next level commerce = fun / convenient / fast / price-transparent
5. Accelerating growth of eCommerce; continues to gain share from offline
6. mCommerce has lifted off
7. Local commerce is rejuvenated by mobile
8. Magazine concept is rejuvenated by mobile
9. Magazine concept transforms into an inspiration experience, combined with next level commerce (fast/convenient/fun/price-transparent)
10. Magazine concept transforms into a see-enjoy-yell-(or wave)-and-buy-(on a mobile device)-concept
11. In a mobile-ized, transparent world pricing matters a lot (in addition to branded differentiation)
12. Empowerment of people via connected mobile devices
13. Apple, Google, Amazon & Facebook remain mega-leaders; Chinese and Russion companies continue to step up
14. In last three years China added more internet users than exist in USA.
15. Content creation changed forever; How does one create differentiated content in an economically viable manner, when few want to pay for it? Joanne Bradford, chief revenue officer at web media giant Demand Media, gives the - oversimplified - answer: