Chaos happens, let's make better use of it: value of unintended consequence

Every new invention changes the world...in ways both intentional and unexpected. Historian Edward Tenner illustrates the gap between our ability to innovate and our ability to foresee the consequences.

Key message of Tenner: Chaos happens, let's make better use of it.

Smart companies not only compete on decreasing the cap, but also on managing the unintended consequences.