Your mobile phone probably hasn’t replaced your wallet yet, but it could in the next few years. One of the defining features of the next generation of smartphones will be a technology called Near Field Communication (NFC).
Instead of whipping out your wallet at a store, via NFC you'll simply tap or wave your phone to make a payment.
As NFC phones get into the hands of consumers, mass adoption of in-store mobile payment systems seems inevitable.....as long as NFC proves to be secure. Both consumers and retailers will benefit from the simplicity and convenience of these tap-and-go systems.
Abonneren op:
Reacties posten (Atom)
Blogarchief
-
▼
2011
(72)
-
▼
september
(8)
- Chaos happens, let's make better use of it: value ...
- Brand Asset Valuator 2011
- How to compete (and win) by challenging assumptions
- A 'chromosome-based-Linkedin'-app to check your fa...
- Emerging attractive blue ocean markets as a conseq...
- Media consumption and habits across generations
- Mobile phone replacing your wallet. Mobile payment...
- The challenges of openness & collective intelligence
-
▼
september
(8)
About the author
- David de Boer
- Manager Marketing Intelligence Sales, Sanoma Media Netherlands david.deboer@sanomamedia.nl www.twitter.com/daviddeboer
Geen opmerkingen:
Een reactie posten