The BBC program, Secrets of the Superbrands, looks at why technology megabrands such as Apple, Facebook and Twitter have become so popular and such a big part of many people’s lives.
UK neuroscientists suggest that the brains of Apple devotees are stimulated by Apple imagery in the same way that the brains of religious people are stimulated by religious imagery.
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- Everything is a Remix
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- Neuro secrets of superbrands
- DigitalNow 2011
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About the author
- David de Boer
- Manager Marketing Intelligence Sales, Sanoma Media Netherlands david.deboer@sanomamedia.nl www.twitter.com/daviddeboer
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