vrijdag 15 juli 2011

Neuro secrets of superbrands

The BBC program, Secrets of the Superbrands, looks at why technology megabrands such as Apple, Facebook and Twitter have become so popular and such a big part of many people’s lives.

UK neuroscientists suggest that the brains of Apple devotees are stimulated by Apple imagery in the same way that the brains of religious people are stimulated by religious imagery.

























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About the author

Manager Marketing Intelligence Sales, Sanoma Media Netherlands david.deboer@sanomamedia.nl www.twitter.com/daviddeboer