An effective economy-of-everyday-life-innovation

How to intervene meaningfull with commuters at critical inflection points?



What is the secret behind it's success? The concept has taken into account the critical success factors for economy-of-everyday-life-innovations:

1. Find a practice that is common and trivial enough
2. Remember that self-evident issues are in many cases the platform for new innovation
3. Become embedded in current practices of everyday life
4. Build new services on the basis of existing ways of doing
5. Help your potential customers to learn new forms of practices