Advertising is
* making new things familiar and familiar things new
* never about selling alone, it should always begin with connecting brands to audiences
If you talk to people the way advertising talks to people, they would punch you in the face!
Ken Doctor - Transforming the company's DNA
Phillip Riederle - Digital natives
Oliver Schiffers - Multichannel-analyse and digital intelligence
Amir Kassaei - New role models for the future of advertising
Panel - Debate advertising on TV in the future
Panel - Debate roadmap 2015
Uwe Lubberman - Premium cola
A review of 'The World After Advertising'day.
Collaboration is the new competition
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- Exploring links between physics and information th...
- From conversation to conversion
- Generating sales, while building brands, in an eme...
- Driving behavior with game dynamics
- Future organisations are not about control & compl...
- From 'one off perfect campaigns' to 'good enough, ...
- The World After Advertising
- Trends & Technologies bleeping on the 2010/2011 radar
- An interview is not enough to stay connected with ...
- Apple's mobility solution
- Competing on brain-, game-, Google-, and checkout-...
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About the author
- David de Boer
- Manager Marketing Intelligence Sales, Sanoma Media Netherlands david.deboer@sanomamedia.nl www.twitter.com/daviddeboer
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