Competing on brain-, game-, Google-, and checkout-analytics

Data are becoming the new raw material of business: an economic input almost on par with capital and labour. Today's low cost sensors - capturing 24/7 what millions of people have done - are generating a lot of data. The ability to master the 'big data' is crucial to become tomorrow's marketleader

How to translate the 'big data' into actionable insights? By dynamic visualization of the 'big data'. Hans Rosling has taken it to the next level....again.



The market leading media companies of tomorrow will be the ones that find innovative ways to harness their vast amounts of 'big data' to gain competitive advantages.

By mastering the exponential growth of 'big data', companies can improve:
1. The efficiency of their marketing dollars
2. The personal relevance of their 'offerings'
3. The level of engagement of people with their 'offerings'