Compared to a touch, clicking is boring

A keynote of Joris van Heukelom at Immovator, sharing Sanoma Digital's first 9 iPad learnings:

1. Compared to a touch, clicking is boring;
2. A magazine is not a book;
3. Do not repack the old medium;
4. A 'magazine' on a tablet is more than a private journey;
5. Provide plenty of starting points;
6. Sound is an option, never default;
7. As in magazines, the rule of the inverted pyramid...start with the conclusion;
8. Don't overestimate current mediabrands;
9. Succes doesn't equal 'read all' spend time does...

Interested in more iPad learnings of Sanoma Digital? Click here and here

David de Boer, Manager Marketing Intelligence Sales, Sanoma