maandag 16 augustus 2010

The journey of mediabrand NU.nl: figuring out optimal formats and business models

On July, 22th 2010, Sanoma's Dutch mediabrand NU.nl has launched its iPad app. A logical next step in a businessmodel-journey, based on an omnipresence strategy.

The first results:
A. Loads of positive feedback
B. Impressive growth
C. Promising figures

The first iPad-facts of NU.nl, compared to the other formats of NU.nl:


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About the author

Manager Marketing Intelligence Sales, Sanoma Media Netherlands david.deboer@sanomamedia.nl www.twitter.com/daviddeboer