The journey of mediabrand NU.nl: figuring out optimal formats and business models
On July, 22th 2010, Sanoma's Dutch mediabrand NU.nl has launched its iPad app. A logical next step in a businessmodel-journey, based on an omnipresence strategy.
The first results: A. Loads of positive feedback B. Impressive growth C. Promising figures
The first iPad-facts of NU.nl, compared to the other formats of NU.nl:
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