From social media to social operating systems

The web is not a destination, its an social operating system. Within a couple of years there will be no social media but social operating systems. We are already seeing the growing popularity of services like Facebook Connect, connecting 60 million people to Facebook outside destination site Facebook.com.

Another example of this trend: half of all Twitter activity is already taking place outside destination site Twitter.com.



The digital world will transform from a set of silos into a marketing eco system of solutions and ideas.

(Source: Helge Tenno / @congbo )