woensdag 7 november 2012

What will become the standard metrics of Action Branding; the next-level 'advertising'

Speaking at the Changing Advertising Summit 2012, Cindy Gallop argues that the advertising business has no other choice than to transform from one value network to another. Even the advertising business is in a growth industry....it's just the way of thinking. Do not improve existing value propositions, but define next-level value propositions (and their metrics).

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About the author

Manager Marketing Intelligence Sales, Sanoma Media Netherlands david.deboer@sanomamedia.nl www.twitter.com/daviddeboer