Videos of Neuromarketing World Forum Amsterdam 2012

* Do people look at displays? 5% of all instore eye-movements looked at are related to displays. * The emotional valence associated with that first eye-movement with that product that goes into the cart -> 0,51 correlation * The correlation of what people say they will buy (before entering the store) and how they really behave; what they actually buy is 0,20 -> 0,20 correlation * First eye-movement; first fixation is important