Neuroscience applications for more effective marketing

Because traditional market studies do not guarantee the success of a product, marketers now turn to neurosciences; to more effectively decode the subconscious part of our brain to know our desires better.

Magnetic Resonance Imaging (MRI-scanning) improves the identification of advertisements and products which seduce and displease us. If badly used, some of the neurosciences applications could deal a new blow to personal freedoms. From France to the U.S.A., via Italy and the United Kingdom, this documentary examines this new avatar of consumer society.