Think Mobile Event 2011 in London

It’s not a debate anymore about mobile website or apps, you need to have both.

To help customers book easier, ebookers launched in January 2011 the first fully transactional multi-product mobile site of any online travel agency in Europe. “What we wanted was really to have 100% the same product that we have on desktop,” said Rob Define, ebookers' Director of Product Strategy. This meant the mobile site offered a lower cost, faster development time and more straightforward support than an app. ebookers also knew that a mobile website would bring more bookings than an app.

While in the early days of smartphones customers could visit the ebookers desktop site via their mobiles, since launching their mobile site ebookers experienced a 90% jump in visitors and bookings via mobile during the first five months after launch.