Intersection Day One: business models agnostic to unfolding solutions for complex systems

When disruptive innovations occur, people keep behaving in the same way.....still driven by outdated assumptions. When society adopts new tools, it takes a while before 'the mainstream' adopts mindset, culture and new behaviours to align themselves with what is possible. (f.i. Monks continued to handdraw illustrations on books printed by Guttenberg's press; behaviours driven by outdated assumptions). Nowadays, together (in collaborative networks of individuals) everything is possible, but 'the mainstream' still has to align themselves mentally and culturally.

We know how to change with the new tools, products, processes or services, we just don't do it, because we still don't think in a way that is aligned with these new possibilities.
Invention is creating stuff, innovation is creating value.
Innovation = Idea (product/service/proces/new way of thinking/new way of doing) + Impact
Innovation = Impactfull leverage of ideas. Creating impact. Imagination made count.
Incremental innovation
Three layers to find the breakthrough of disruptive innovation: The space (the meanings of the space, the culture) , the system (how the systems works within that space, the subjects (the indidual value proposition, the individual players).
Disruptive innovation example: Netbook took in 1 year 10% of the global market. Before no one thought about it.

Hierarchies maintain the status quo. Hierarchies fix our mental models. Hierarchies ensure people think the same.
Hierarchies are being dissolved in a networked globalised participatory society.
Innnovation in hierarchies (Apple company): One size fits all, determined by the authority (Steve Jobbs)
Innovation in networks (Google): Groups form around interest and solve problems themselves.
The law of unexpected win, win, wins

The challenging journey of holistic, networked, disruptive innovation.
Re-designing the future of business. How to (business re-)design for openness?
Belief 1 - Valueing diversity: value being created at the intersection of disciplines
Belief 2 - Look to extremes: will give you a glimpse of the future
Belief 3 - A 'designing systems approach': Unit of analysis can sometimes be meta-level, sometimes be a business model. Scalable approaches. solutions for complex systems can be combinations of a product, process, brand or service. Business models agnostic to unfolding solutions for complex systems..

Learnings with open models:
A. Conscious contributions (Wikipedia) versus unconscious contributions (Google, Last fm)
B. Yesterday: scale is good, because it makes it cheaper. Tomorrow: scale is good because it makes the whole Marketing Eco System better. B1: Makes the product/service/brand better). B2: Improves the personal relevance. B3. Makes the concept smarter. .

Data is the new oil & soil. Discover hidden patterns in data by visualization.
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Intersections Day Two: Josephine Green from Dott Cornwall on Vimeo.