Sensorconomy: competing on real-time analytics

Fact
To offer each empowered individual real-time relevance, media companies need be "in the moment" with data insights.

Conclusion
Excellent big data gathering skills and real-time big data analytics are becoming key competences for future proof media companies. It's all about competing on real-time analytics.

Side effects
Real-time analytics is driving in-memory analytics, the hardware race and the evolution of BI and analytics software.

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