When improving effective marketing with a smart second screen strategy, figuring out relevance in real-time will become a key-science.
Central question: How to improve, for each individual, his (or her) Return on Attention?
maandag 10 januari 2011
Innovations at the intersection of TV, digital platforms and gaming
Labels:
advertising,
innovation,
marketing eco system,
transmedia
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About the author
- David de Boer
- Manager Marketing Intelligence Sales, Sanoma Media Netherlands david.deboer@sanomamedia.nl www.twitter.com/daviddeboer
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