Finding an enduring SmartSweetSpot in the unfolding Marketing Eco System

For every media company, the digital future is not a destination...but a journey. A journey of finding the right answers to the right questions.

Some questions:
1. Which players in the (digital) Marketing Eco System do what you do better than you do?
2. Is your media media company leading of lagging in the ability to adapt?
3. How to anticipate on the moves of the 'big five' (Apple, Google, Facebook, Amazon and Microsoft)
4. How will your media company turn 'the end of advertising as we know it' into an opportunity?

5. Is the learning-loop of your media company keeping pace with the needed 'improvement' speed?
6. What does the rapid growth rate in on-demand video usage mean for your business?
7. Is your media company prepared for the next half decade of change?
8. What is your media company's 'secret sauce' to avoid commodization?
9. When do consumers/enterprises & incumbents/attackers need you?
10. Will these trends continue?

Some answers:
A. Look for opportunities to open up your business model to exploit the assets and capabilities of people outside your media company
B. Decide how your digital services can grow beyond just having a presence of the internet to being an active platform in the (mobile) digital Marketing Eco System
C. Perform a deep structural analysis of how to respond, and be pro-active in responding to changes of the magnitude that follow. Tactical responses and/or "Wait and see" approaches will be insufficient
D. Consider how the increasing amount of information and consumerization of technology fits with your mission; don't just follow the crowd.
E. Do not prevent risk but to build capacity to recover quickly from failures. Fail often. fail early. Learn from it.