Moving beyond the business model of pushing ads; the art of commercial conversations

The effort and attention of marketing has always been focused on one aspect of marketing (pushing ads). We have to get used to leave this one dimensional view behind us, when one begins to realize that pushing ads is not a future proof business model. A more data-driven approach can transform - push-driven - advertising into more relevant - pull driven - sparkling (commercial) conversations.

As your mobile device becomes more and more the remote control for your daily live, you provide Sanoma - with your approval - the necessary data to improve our competence to serve you relevant and useful content, services, answers, solutions or utilities at the right time and the right place.

Do you belief in what we - Sanoma - belief in? Will you allow us to master the art of sparkling (commercial) conversations?

David de Boer, Head of Marketing Intelligence Sales, Sanoma