While real-time will be the new prime time, micro-payments will move to mainstream payment models

A syndicated stream is the default view in Facebook, meaning that 350 million people are getting used to the paradigm of real-time syndicated streams....with - soon - geolocation data.

Connecting remote data to people and things in real-time will lead to a series of new devices and applications.

A significant step towards this real-time world is the visual search concept Google Goggles. Take a picture of a person's face, and Goggles tells you their name. Snap a picture of a building, and find out who built it, and what companies reside inside.

Behavior and human mindset changes fundamentally when you layer in real-time search overlays onto the real world.

The building blocks of that world will emerge over the next 12 months. This unfolding Marketing Eco System, which has less to do with technology and more to do with psychology, opens up a targeting-opportunity to deliver personal relevant messages based on location, interest, behavior, socio-demographics, time and context....combined with relevant affiliate marketing deals.

The privacy concerns will be huge. The first version won't let you search faces, due to privacy concerns - but in the end this is an ongoing trend that will change our world.

In this unfolding Marketing Eco System all content goes digital AND goes mobile. Everything gets tagged and the walled gardens open up. Lot's of (formerly) bundled content breaks free of old trapped business models and will be further atomized online.

Atomized mobile digital content drive micro-payments, which move from niche to mainstream payment models.

My advise: Don't build pay walls for your readers around the bundle, but activate people to give permission for a micro-payment for each atom that engages them to see, or read, a bit more of it. Monetize the instant gratification need. Find out how to activate people to give as many micropayment-permissions as possible from the moment they jump into the real-time river of branded content and affiliate marketing deals.

David de Boer, Head of Marketing Intelligence Sales, Sanoma

Sources: Chris Thorpe (The Guardian) and Mark Anderson (Strategic News Service)