Opportunity: 4 cultural shifts driving new consumer behavior that offer new management principles

Speaking at TEDxKC, John Gerzema identifies four major cultural shifts driving new consumer behavior (moving from mindless to mindful consumption) and shows how businesses can best evolve to succesfully connect with thoughtful spending.

Gerzema identifies cultural shifts to:

1. liquid life (less is more)
2. ethics and fairplay
3. indestructable spirit (durable living)
4. return to the fold (cooperative consumerism)

Source: TED