New rules of marketing

Last 2 months:

• Have you answered to a direct mail advertisement: 3%

• Have you gone to mainstream media to orientate for a buy: 22%

• Have you gone to yellow pages to orientate for a buy: 2%

• Have you gone to Google/search engine for a buy: 100%

• Have you tapped your peer-to-peer-network for a buy: 80%

We are all into getting attention. Ways to get attention. You can:

• Buy attention (advertising)

• Beg for attention

• Earn attention

Privacy is less important for many, more important for some

David Meerman Scott keynote at BMA 2009 national conference from David Meerman Scott on Vimeo.