When a new concept/product/service/proces/competitor/trend hits the market, Jeff Jarvis learned us to ask ourselves regularly 'What will Google do?'.
It becomes interesting to apply the 'Jeff Jarvis method' to the launch of Google Wave. What will Ikea do with Google Wave to improve their relationships with their customers?
Why Ikea? Ikea is the 'Google' of the Home sector, following a value-constellation-strategy which has some similarities with the strategy of Google.
It will be interesting to experience how Ikea will apply Google Wave in the coming five years.
David de Boer
- Posted using BlogPress from my iPhone
dinsdag 29 september 2009
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About the author
- David de Boer
- Manager Marketing Intelligence Sales, Sanoma Media Netherlands david.deboer@sanomamedia.nl www.twitter.com/daviddeboer
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