Mobile 2.0 will be there if somebody breaks the back of the phone companies. Phone companies like to keep it closed.
Mobile 2.0 will be open internet style developer ecosystem on mobile. Then we will see the development of information applications that are driven by user participation and network-effects. Applications that get better the more people use them, whether it is:
A. more people around the same social network;
B. more people searching on google and therefore the ad network gets better;
C. more people clicking on links and therefore google gets smarter about what people are really looking for;
D. more people commenting on Amazon, so it becomes a better product catalog
All these are Web 2.0 phenomenons. The same will happen on the phone, except it will be things around location and new insights/new meaning will come from movements towards the 'sensor-web'.
Meaning is hidden in data. Mobile 2.0 breakthrougs come when somebody has a new insight about the hidden meaning. Every time we spend money we are voting, every time we link we are voting. It will be possible to get insights as: 'People that go to this car-dealership spend twice as much as people going to that car-dealership'.
All that data is in the creditcard statements.
Think about what data you have. Think about how that data gets better through your user-interaction, and then built applications for those users that give them back the value of that data.
woensdag 22 oktober 2008
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About the author
- David de Boer
- Manager Marketing Intelligence Sales, Sanoma Media Netherlands david.deboer@sanomamedia.nl www.twitter.com/daviddeboer
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