In the fluid Marketing Eco System tomorrow belongs to the ones who: 1. Ensure 150% clarity 2. Build in flexibility for adaptability 3. Keep learning, keep growing 4. Ignore competition 5. Exploit and explore 6. Unlock extreme value 7. Create an army of fanatics 8. Collaborate!!! 9. Embrace ‘citizentricity’ 10. Work with mavericks 11. Are brave