How to intervene meaningfull with commuters at critical inflection points?
What is the secret behind it's success? The concept has taken into account the critical success factors for economy-of-everyday-life-innovations:
1. Find a practice that is common and trivial enough
2. Remember that self-evident issues are in many cases the platform for new innovation
3. Become embedded in current practices of everyday life
4. Build new services on the basis of existing ways of doing
5. Help your potential customers to learn new forms of practices
Posts tonen met het label touchpoint. Alle posts tonen
Posts tonen met het label touchpoint. Alle posts tonen
woensdag 6 juli 2011
vrijdag 22 april 2011
How to uncover opportunities to connect with young consumers
In order to uncover influential opportunities for your brand to connect with young consumers, it is not enough to base your allocation decisions on 'time spent on a media channel'.
In order to uncover opportunities for your brand to connect with young consumers, you need to truly understand their core motivations for using each specific channel. Without digging deeper into motivations (researching the greater picture of how and why young consumers are using f.i. social channels), much of the opportunity will remain unearthed.
In order to uncover opportunities for your brand to connect with young consumers, you need to truly understand their core motivations for using each specific channel. Without digging deeper into motivations (researching the greater picture of how and why young consumers are using f.i. social channels), much of the opportunity will remain unearthed.
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