Content, in the right context, is ultimately king

Effective commercial communication and conversation is no longer about eyeballs and impressions, but instead about premium offerings and meaningful engagement. Storytelling, advertising, and technology are beginning to intersect.
Brands must look beyond traditional marketing and experiment with great (transmedia) stories to connect with people in their channels of relevance (paid, owned, and earned media).
This video explores current state and future of brand stewardship, content marketing and monetization models, and what it takes to engage with connected consumers.