zaterdag 28 april 2012
dinsdag 17 april 2012
Perception is your neural map of reality
Perception is a process of active construction, based on prior experiences and memories. In other words, perception is your neural map of reality. Your brain constructs (an experience of) reality.
zondag 15 april 2012
2013 will be the year of foldable tablets
Samsung created a flexible display, named Youm, which is made out of four layers: Polariser, Encap, Organic layer and TFT film.
Such technology should be arriving by the end of 2012. 2013 will be the year of foldable smartphones and tablets.
donderdag 12 april 2012
woensdag 11 april 2012
Videos of Neuromarketing World Forum Amsterdam 2012
* Do people look at displays? 5% of all instore eye-movements looked at are related to displays.
* The emotional valence associated with that first eye-movement with that product that goes into the cart -> 0,51 correlation
* The correlation of what people say they will buy (before entering the store) and how they really behave; what they actually buy is 0,20 -> 0,20 correlation
* First eye-movement; first fixation is important
maandag 2 april 2012
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