woensdag 28 september 2011
Chaos happens, let's make better use of it: value of unintended consequence
Every new invention changes the world...in ways both intentional and unexpected. Historian Edward Tenner illustrates the gap between our ability to innovate and our ability to foresee the consequences.
Key message of Tenner: Chaos happens, let's make better use of it.
Smart companies not only compete on decreasing the cap, but also on managing the unintended consequences.
dinsdag 20 september 2011
maandag 19 september 2011
How to compete (and win) by challenging assumptions
New disciplines have always faced the usual initial resistance of any disruptive innovation.....not only in the past.
Due to false (outdated) assumptions, neuroscience, QR codes and mobile payments (still in its infancy) face scepticism (coupled with a degree of uncertainty), as to whether it could deliver on its promises.
What would be the most appropriate strategy?
Start programmes of frequent, inexpensive experimentation that allow for cheap failures. The holy grail of the emerging Marketing Eco System lies in how you get yourself and others to try new things.
Just do it. Start in beta. Learn and improve. Challenge the (outdated) assumptions of the mainstream. And win.
Challenge your colleagues to recognise how much of their world and their expectations of the future are based on a sea of assumptions, rather than observations. First thing to do: show them this video.
Due to false (outdated) assumptions, neuroscience, QR codes and mobile payments (still in its infancy) face scepticism (coupled with a degree of uncertainty), as to whether it could deliver on its promises.
What would be the most appropriate strategy?
Start programmes of frequent, inexpensive experimentation that allow for cheap failures. The holy grail of the emerging Marketing Eco System lies in how you get yourself and others to try new things.
Just do it. Start in beta. Learn and improve. Challenge the (outdated) assumptions of the mainstream. And win.
Challenge your colleagues to recognise how much of their world and their expectations of the future are based on a sea of assumptions, rather than observations. First thing to do: show them this video.
zondag 18 september 2011
A 'chromosome-based-Linkedin'-app to check your family tree
The concept of a 'chromosome-based-Linkedin' already exists for customers of 23andMe, Family Tree DNA, and others who've had their DNA sequenced.
They can connect with people who have genetic matches with them through the companies' websites, as well as through the forums, email lists, and projects blossoming all over that have been created by citizen scientists, do-it-yourselfers, students, etc., where they share, compare, and analyze their DNA sequences in many ways.
Watch this TEDtalk and imagine tomorrow
They can connect with people who have genetic matches with them through the companies' websites, as well as through the forums, email lists, and projects blossoming all over that have been created by citizen scientists, do-it-yourselfers, students, etc., where they share, compare, and analyze their DNA sequences in many ways.
Watch this TEDtalk and imagine tomorrow
Emerging attractive blue ocean markets as a consequence of combining the progress made in robotics, neuroscience and Artificial Intelligence
Are your expectations of the future based on a sea of assumptions, or fact-based observations?
Observations of what is already happening right now....
Observations of what is already happening right now....
Now that you have seen the video. Did you know this? How are you acting upon it? What can machine learning do for your organisation? How can your organisation benefit from this emerging opportunity?
Think of what Artificial Intelligence software can do for the control and perception mechanisms in your organisation.
zaterdag 17 september 2011
zondag 11 september 2011
Mobile phone replacing your wallet. Mobile payments redefining commerce.
Your mobile phone probably hasn’t replaced your wallet yet, but it could in the next few years. One of the defining features of the next generation of smartphones will be a technology called Near Field Communication (NFC).
Instead of whipping out your wallet at a store, via NFC you'll simply tap or wave your phone to make a payment.
As NFC phones get into the hands of consumers, mass adoption of in-store mobile payment systems seems inevitable.....as long as NFC proves to be secure. Both consumers and retailers will benefit from the simplicity and convenience of these tap-and-go systems.
Instead of whipping out your wallet at a store, via NFC you'll simply tap or wave your phone to make a payment.
As NFC phones get into the hands of consumers, mass adoption of in-store mobile payment systems seems inevitable.....as long as NFC proves to be secure. Both consumers and retailers will benefit from the simplicity and convenience of these tap-and-go systems.
woensdag 7 september 2011
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