dinsdag 17 april 2012

Perception is your neural map of reality

Perception is a process of active construction, based on prior experiences and memories. In other words, perception is your neural map of reality. Your brain constructs (an experience of) reality.

zondag 15 april 2012

Clay Shirky on data journalism "The public doesn't consume data, but stories"

Watch the full-video of Alan Rusbrider's interview with Clay Shirky at the Guardian's Open Weekend festival, april 2012

2013 will be the year of foldable tablets

Samsung created a flexible display, named Youm, which is made out of four layers: Polariser, Encap, Organic layer and TFT film. Such technology should be arriving by the end of 2012. 2013 will be the year of foldable smartphones and tablets.

woensdag 11 april 2012

Videos of Neuromarketing World Forum Amsterdam 2012

* Do people look at displays? 5% of all instore eye-movements looked at are related to displays. * The emotional valence associated with that first eye-movement with that product that goes into the cart -> 0,51 correlation * The correlation of what people say they will buy (before entering the store) and how they really behave; what they actually buy is 0,20 -> 0,20 correlation * First eye-movement; first fixation is important

About the author

Manager Marketing Intelligence Sales, Sanoma Media Netherlands david.deboer@sanomamedia.nl www.twitter.com/daviddeboer